Identifying a new 'route to market' with revitalized business propositions and pricing models
After 8 weeks we identified a new ‘route to market’ with revitalized value propositions and pricing models. The cost of acquisition was reduced by 65% and the team was able to validate their assumptions regarding the positioning of the appliance in the market. The business case is now healthy and growing again.
L’OR Barista offers industry-first double shot function, and is available to purchase online, and in stores.
"It was a great experience. The lean startup methodologies helped us to speed up consumer learning and optimize our value proposition." - Jos Sluys