Turning the car leasing industry on its head with a new app; ChangeMyCar.
Looking at the business model, they found that 40% of lease car drivers wanted or needed a more flexible product than their current offering. That equals to approximately 180.000 cars. The team then spoke to a group of current Athlon customers about the ChangeMyCar MVP; Of which 80% of those customers saw the added value of ChangeMyCar for their employees.
After 1 year ChangeMyCar generated €1 Million in revenue, and in 2018 ChangeMyCar was awarded the coveted Fleet Industry Award which celebrates remarkable and innovative products, tools or services.
"In one week’s time, we went from a vague concept to a super concrete idea including client feedback. I didn’t think that was possible but it actually is!" - Joost van Aalten, Co-founder ChangeMyCar