Amsterdam, 10th January-2022 - Innoleaps is pleased to announce the appointment of Joost Bockwinkel as their new Partner, strengthening the leadership team and further accelerating the growth and development of their innovation ecosystem.

Combining a powerful strategic vision, an innovation-first approach, and a clear, commercial outlook, Joost understands the different components that must come together for corporates to unlock their growth potential. Joost can also leverage more than ten years of experience as an entrepreneur in his new role at Innoleaps, following his time as the founder, co-owner, and director of the omnichannel wine retailer, Grapedistrict. 

Joost revolutionized the Dutch wine market by introducing a radical customer-centric and data-driven approach to wine. After more than a decade as an entrepreneur, he made a move to consulting in 2018. He joined EY VODW, where he supported corporates in their digital transformation and innovation journey. Before starting his own company in 2005, he also worked as a marketeer at Postbank and a company director at ING Bank. 


‘Innoleaps' is not a traditional innovation consultancy but a global team of passionate entrepreneurs, designers & growth hackers. Joost perfectly fits into this team with his experience, dedication and consumer-centered approach.’
- Misha de Sterke, Managing partner at Innoleaps.


Joining Innoleaps brings Joost back to an entrepreneurial environment with strong focus on well known territory: FMCG. 

‘I can’t wait to work with clients, teams and above all customers to create, redesign, develop or scale business and products. There is nothing like the thrill to find the ultimate product-market fit.’ - Joost Bockwinkel, Partner at Innoleaps 

If you want to discover how Innoleaps can help your organization develop an innovation-first mindset, reach out to Joost today and explore how he can help your company achieve it’s innovation ambitions.


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