Innovation & Growth Marketeer

Amsterdam / Remote

The We Empower Innovator's team on the beach at a company culture day

To fuel our growth ambitions, we’re looking to hire a

Innovation & Growth Marketeer

Who are we?

Innoleaps helps global corporations develop, launch and scale new ventures in an entrepreneurial way to accommodate the fast-changing needs of our customers. Our mission is to empower global corporations to innovate and grow. Since 2013 we have launched and scaled more than 200 digital ventures across Europe, USA, Asia Pacific and Africa.

In addition to our inspiring headquarters in Amsterdam, we have offices in Italy, USA, Australia, South Africa. Together with Startupbootcamp and The Talent Institute we form the We Empower Innovators (WEI) ecosystem.

Join our global innovation ecosystem
Work with world-leading brands
Fast-growing international environment

What will you do?

As an Innovation & Growth Marketeer at Innoleaps you will be part of the Growth team, led by our Head of Growth Regy Bergen . This is a unique opportunity to put your growth marketing skills into practice and you will be on the front row in the world of data-driven digital innovations & product launches.

Your mission: to help corporate start-up teams find, test and validate new growth opportunities by setting up data-driven experiments.

  • In innovation projects you are the expert in setting up A / B testing, building, analyzing and optimizing online campaigns. By doing this, you will discover critical growth opportunities for the success of the corporate start-up teams.
  • You work on multiple channels, such as Facebook ads, Google Adwords, Google Analytics, Google Tag Manager, Email and Shopify
  • You understand the relationship between the channels and understand data in particular (it is a data-driven process!)
  • You validate new concepts and product propositions by means of experiments, you understand assumption mapping, building customer journeys, and you convert that into a full funnel marketing approach.

Who are we looking for?

You have knowledge of:

  • Creating experiment backlogs and conducting and analyzing experiments in a structured way. Based on these results you can devise, carry out and analyze the new experiments.
  • Tracking and measuring the customer journey / behavior and advising on website optimization
  • You have created online marketing funnels (of interest / engagement / lead / convert)
  • An advantage is that you can apply methodologies, such as Value Proposition Canvas, Business Model Canvas and other lean start-up or design thinking methodologies
  • You have 4+ years of relevant experience in Growth Hacking, Digital Marketing or CRO