MilQmor; A revolution in the Chinese cheese tea market for professional milk cap production
Drinking a lot of end product, talking to a lot of customers and shop owners, but also passively observing behavior. We came back to the Netherlands with a validated customer pain. Time to celebrate and prepare a solution. Yet, the solution needed an impactful technical push. One that would take a few weeks. And we didn't have weeks. We are going to head back with a solution, without a machine. Fake it until you make it - so we shot a movie portraying the solution we had in mind. Did it work? The MilQmor team brought back 2 letters of intent signed by big franchises in just 13 weeks. The ultimate confirmation their solution was built upon real product-market fit.