Innoleaps took de firma kaas and deconstructed it, taking an offline world to the online space. We solved the problems potential customers might have with time, availability, weekly shopping, and honest produce by developing a mail-order model. Now, de firma kaas buys fresh cheese directly from the farmer. They slice it, vacuum it, and ship it to customers in the post. If bought on a Monday, it's on your doorstep by Thursday. Of course, there were challenges in making this possible. Because the farmer cheeses are produced in round wheels - figuring out how best to cut these large, circular-shapes into 2.8cm-high pieces that could fit through a letterbox was quite a hurdle. And so we helped design a specific knife that would cut the cheese perfectly with the correct dimensions for a letterbox. Soon after, de firma kaas got the green light for nationwide shipping.
The next step was to get the de firma kaas brand out there. Using our experience and growth-hacking capabilities, we were able to expand the startup’s reach online in a fast and efficient way with a lower cost per acquisition, high percentage rates, and low churn percentages. To achieve this, a complete restyle of the startup’s entire IT background was required, taking it fully online. Online ‘tasting boxes’ were created before we went full-funnel with an online strategy, think social domains, influencers, affiliate marketing, affiliate campaigns, and a cross-media mix which included digital ad signage in the major cities in Holland. Radio and national newspapers were also utilized to get as many eyes on the brand as possible.